Home' Australian Printer Magazine : May 2013 Contents One of the jobs produced by Avon Graphics won gold at the national print awards last year.
Avon asked client Armando’s Studio about its approach, and why it uses embellishments.
Can you tell us a little bit about Armando’s Studio?
ARMANDO’S Studio is a multidisciplinary creative agency specialising in all
aspects of graphic communication, web design and illustration. We are based
in the heart of Fitzroy and service a wide range of local and interstate clients.
With well over a decade of experience under our belts, Armando’s Studio
is a hands-on, customer-focused practice that strives to exceed the client’s
needs and expectations. More often than not, we at Armando’s Studio are our
The studio’s mantra can be boiled down to a few key ideas: knowledge of
the product and marketplace, a dedication to excellence, a commitment to
imagination, and last but by no means least, integrity. We are big thinkers that
never underestimate the power of the smallest idea.
What was your client’s brief to you on the NRI project?
NATIONAL Rural Independents was about to celebrate their 10 year
anniversary. After working on a variety of projects together with Armando’s
Studio, NRI was quite confident in handing over the creative reigns for this
So the brief we set ourselves went a little something like this:
Create collateral for an anniversary event that is impactful and reflects NRI’s
vision. We wanted the final product to have a sense of grandeur, exclusivity
and for the invited guest to feel like they were part of something memorable.
To further emphasise the momentous occasion, we designed a palette
with some key motifs based around overtones of classic black, the elegance of
pattern and an ornate gold foil treatment.
provided your customer w ith options
and a cost, you are showing interest
in the customer’s product and you
are educating them as well. If they
don’t have the budget this time at
least they have a price. They will
also have some sheets to compare so
next time they will set aside the cost
for that particular embellishment
because they a live tangible sample,
something you gave them.”
There are several different
methods of embellishment, the
most popular of which include foil
stamping, embossing and spot UV.
However most foil stamping
is still produced offline and most
of that in trade houses; the same
with embossing. For spot UV, trade
houses are one option and new
solutions are coming available for
printers to bring it in house. For
instance, printers spending upwards
of $15,000 a month on outsourcing
spot UV now have the opportunity
to bring it in-house, with the new
digital LED Spot UV system from
Tom R alph, managing director
of Autobond’s Australian supplier
Graph-Pak, says, “Autobond has
come up with a solution for printers
who have had to send their work out.
The new SUV-SDF means that they
can easily produce it themselves. It is
a digital LED system, so there are no
plates, no screens, no makeready.”
The new of f-line spot UV machine
– the 52 SUV-SDF was launched at
drupa – as a B2 por trait inkjet spot
UV machine w ith Heidelberg-Stahl
suction drum feeder. The 52 SUV-
SDF has been developed to meet the
shor t run demand for an entry-level
inkjet spot UV machine. This offline
HOW do you value add?
Darren Delaney, business
development manager at
Allkotes says, “Well by
educating and providing samples
and when providing samples do so
using the customer’s own artwork.
We can help with this process,
it’s simple. Take for example you
produce a real nice cover for your
customer and it looks really smart.
Then you find the job has some
markings on the covers as they have
rubbed together in the box when
transporting or when binding the
job you have had to allow for an
extra cost for false covers so they
don’t mark. Then all of a sudden
there is a light bulb moment maybe
we should have placed a protective
finish like a gloss film on top? Or
if the customer prefers matte what
about our ToughKote which reduces
the chances of scuffing and marking.
This is just one example which I am
sure we have all shared or endured.
So let’s go back a step what if you
have printed the sheets and you
bring some down to Allkotes for
some testing and sampling with
the idea of showing them to your
customer. At this point you have
taken some initiative shown your
client how their cover will look with
a gloss or a matte film. That’s got to
be a positive and an opportunity to
up sell and potentially make a little
“You can offer all various types
of scenarios to your customer but
it’s all about creating a point of
difference and if your sales staff
take that theor y to the market place
surely it’s got to be a positive for
the bottom line. At worst you have
Embellishing the print job with foiling, embossing and
spot UV offers the opportunity for printers to add value
and add margins, reports Wayne Robinson
Award winning job
46 May 2013 - Australian Printer
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