Home' Australian Printer Magazine : February 2014 Contents Australian Printer - February 2014 49
In July last year Adelaide's
Print Graphics Displays
installed a new Agfa Jeti
1224 hybrid UV wide format
printer. AP asks owner
Steve Hough for a progress
›Tell us about your business?
PRINT Graphics Displays was
originally a prepress house which
we started a quarter of a century
ago. It is now a leading SA wide
format printer, for both the trade
and direct. It is owned by myself
and my wife Karon, and we have
half a dozen staff here.
›How did your business
WITH all the changes in the print
industry we could see the prepress
business was not where our growth
was going to come from. Karon and
I went to drupa in 2008 looking for
ideas. We spent plenty of time in the
halls at Düsseldorf, looking at the
technology, talking to suppliers and
printers from Australia and around
the world, and came back with a
vision to enter the wide format
›How did you start in display
FOLLOWING drupa we bought an
Agfa Anapurna and then told all our
offset customers that we had one
and were now in the wide format
business. They were more than
happy, as it meant they could all
offer their customers high quality
wide format print without having to
invest in the kit, and the foorspace,
themselves. They knew that we had a
commitment to quality through our
prepress work for them; they knew
that we understood deadlines for
the same reason; and they knew we
were experts in fle management and
›Why partner with Agfa?
COMING from the prepress side,
we knew Agfa well. Their prepress
engineering has always been of the
highest precision, and we needed
a printer that would work to a
consistent level day in and day out.
As we checked out various print
systems, it was hard to go past the
Anapurna, so we jumped in. We
wanted UV because of the quality.
›What happened next?
OUR wide format business
proposition was well received by
the market in Adelaide. In fact, so
well received that, 12 months after
installing the Anapurna, we put in
a second one and ran them both
together. Our commitment to quality
work and on time delivery were the
reasons for the success. We went on
to create a full inhouse solution, with
our own cutting and laminating, so
we have total control over quality
›So why buy a Jeti?
WE needed a signifcant upgrade
in productivity, and rather than
buy a third Anapurna we opted for
the Jeti because of its capacity. It is
still an Agfa machine, which ideally
we wanted because of the quality
level, but it has been designed to
produce a whole lot more. The
build in particular attracted us. We
needed a robust printer because of
the constant throughput. The Jeti is
built like a Heidelberg; we could run
it 24/7 with no worries.
›What's the verdict?
I don't want to sound like an Agfa
salesman but I can only describe
it as fantastic. The Jeti is printing
more on its own in an eight hour
shift than the two Anapurnas were
outputting in 12 hours. Its running
costs are lower, the inks are cheaper,
and the all important quality is
there. It was a big investment for
us but, looking back on the frst six
months, we can see it was the right
move. It is enabling us to take our
›Any new applications?
YES, because it is a hybrid fatbed
and roll to roll printer, we have
been able to enter the vinyl banner
market, which has gone like a rocket.
We can print up to 2.5m wide, and
again we brought fnishing including
vinyl welding inhouse.
›How has the service been?
AGFA has proved itself over the
years, and this is no exception.
When needed the Agfa dedicated
engineering team has been
available to assist and resolve
any issues. It is a real pleasure
being able to deal directly with a
›How is business today?
WE've just had our best ever start
to a year. The market seems to have
settled down a bit, the wide format
sector is still a growing area, and
so is our client base, which comes
through referrals, which is very
Best start to the year: Steve Hough, Print Graphics Displays, with the new Agfa Jeti
Six months later...
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